“What you seek is seeking you.” ~ Rumi
13th century Sufi poet, Rumi, probably meant these words for concepts like love, peace or enlightenment. And they work quite beautifully in those categories.
But you know where else they work?
That’s right. In your work, and in mine. The very opportunities, relationships, customers and experiences we should want (key word: should) are probably looking for us and our offerings right now.
Intuitively, we know this. We know that our work can’t possibly appeal to everyone. We have words like “fit” and “target market” and “key demographic” and “ideal customer” for a reason.
We know that we are only meant to work with, help, serve and manage very select people. Those are the ones we should be seeking. Because they are seeking us. They need us.
And yet we forget. I know I do. Quite often.
I get caught up in the activity of the day, and the deep desire to connect and help… and before I know it, I’m trying to figure out how to reach the unreachable. How to help those who don’t necessarily want my help. How to say things in such a way that they will appeal to everyone. Impossible, of course.
And then something happens to bring me back to Rumi’s wise words. A phone call that lasts much longer than it should, because there’s a real connection and an interesting conversation, and a clear fit. An email from someone who saw/heard me speak, or read something I wrote, and wants to ask a follow up question. A CEO who’s interested in joining my Vistage group. A speaking opportunity. An interesting project. A moment of ease, a moment of clarity, a moment of success and satisfaction in being of service.
A moment that brings me back to the truth…
“What you seek is seeking you.”
It makes all the other moments of struggle both clear and insignificant. Oh wait, it wasn’t me. It wasn’t them. It was just that we were seeking/giving/wanting different things.
That’s perfectly ok. Good, in fact. There’s only so much of me… so much of you… so much of all of us… to go around.
Let’s keep being mindful and intentional about seeking the ones who are seeking us, and doing meaningful work. And when it gets hard, stressful, overwhelming, pressure-filled and frustrating, let’s come on back to what we know to be true. We’re here to help those who need and want our help.